These are the 5 C’s of Social Media.
On all social media channels content is king. If your content is weak and irrelevant, you’ll struggle to attract new followers and engage with existing ones. Your content needs to be tailored to the specific target market that you intend to engage with.
Developing likes, connections, friends and followers should be an integral part of your social media strategy. It’s good practice to actively engage with your target market, but also with colleagues, suppliers and other industry experts.
Your strategy should involve developing as much 2 way conversation with other social media uses as possible. It’s never a good idea to ‘shout about’ and ‘sell’ your product or service.
Consistency of posting or updating is crucial. Posting too much, or not posting enough will fail to attract and engage an audience. A steady, regular flow of relevant content over a long period of time is more appropriate.
Your social media shouldn’t be viewed as a standalone marketing activity. It should be effectively integrated into a coherent marketing strategy and plan.