Blogs are currently recognised as a highly reliable and trusted source of information online, so it’s no surprise that around 80% of online users read blog content. How to get your blog posts found on Google and read by your audience
Search engine optimisation (seo) is a crucial consideration for people who manage or publish regular blog content.
To ensure that your blog posts are read by as many people as possible, it’s important that you understand how to make your posts rank highly on Google (and other search engines).
When people search on key words and key phrases that are relevant to your business, brand, product or service, then you need to be visible.
Here’s some tips to help your blog posts to get found on Google –
Establish a relevant key word or key phrase
As part of your overall marketing strategy, you should have a list of key words and key phrases that you plan to be found on.
Select only 1 key word or key phrase for each blog post. It’s important not to ‘key word stuff’. If you select multiple key words and phrases and pack them into a single blog post, then it’s likely that Google will penalise the post.
Include your key word or key phrase into relevant parts of your blog post –
The headline (or title) of your post
Your headline is crucially important because it’s the first thing that Google and your audience will check out. Your key word or key phrase should be included within the first 65 characters of your headline.
Headings, sub headings and body text
Include your key word or key phrase throughout your blog post in headings and sub headings (often known as H1’s and H2’s) as well as the actual body content of the post.
Please note: It’s important that you don’t ‘key word stuff’. Always write firstly for your audience not for Google. Ensure your content is well written and authentic. Key word stuffing will annoy your audience and ensure that your posts are penalised by Google.
The url of your blog and / or the individual post
The likelihood is that your blogging platform will automatically include some of the post title in the url. This often gets abbreviated, so it’s important to check that your key word or key phrase is included.
Categories and tags
The categories in your blog should help to appropriately group each post. Tags should help to further describe the topic of your post.
It’s probably best to select only 1 or 2 categories and up to around a dozen tags for each blog post.
The name, alt tag and descriptions of your images
Ideally your blog posts should contain more that 1 image. Google views the data attached to image, so it’s important to take some time to consider the file name, alt tag and description of every image.
Click here to check out other blog posts on search engine optimisation strategy.
Some other tips to help your blog to get found on Google –
Make sure your blog is mobile responsive.
Websites that aren’t mobile friendly wouldn’t rank as highly on mobile devices. As traffic from mobile devices is set to increase even further in the future, it’s important that your blog is fully mobile responsive.
Include internal links
It’s a good idea to include links to other relevant pages within your website or blog. This will show authority on your chosen key word or key phrase.
You could also include external links.
Make sure the length of post is good
As a general rule, your post should contain between 300 – 700 words.
Less than 300 words won’t provide enough content for Google and more than 700 words will probably discourage your audience from reading.
Check out my mini guide – How To Optimise Your Website and Get Found on Google.
Everybody wants more readers and more engagement from their audience. In blogging, content is key! The tips in this blog post are designed to help your posts to rank higher, but it’s important to remember that content should always be relevant, authentic and natural.
It’s a good idea to be mindful of the things that Google is looking for, but understand that good management and practice will organically increase the visibility of your blog posts.
To find out more about search engine optimisation, check out my guide – SEO – How to optimise your website and get found on Google.
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