In today’s world of inbound and content marketing, being a good writer is a powerful skill to possess. This article covers How to improve your blog – top tips to become a better writer.
Copy can make or break a marketing campaign!
As well as helping you to become a better blogger, good writing skills can also help you to create better email marketing and social media campaigns.
I’m a big fan of blogging – it’s a great way to improve your overall online presence and drive more traffic to your website or social media channels.
If your blog is up and running, then you will have chosen your platform, set up your blog, decided what you will write about and hopefully published some content.
In no particular order, here are my tips on how to become a better writer –
Be authentic –
Write for your audience, not for yourself, your peers, or Google.
Don’t sweat the headline –
Leave your headline until the end – a great headline will become more apparent when the copy is complete.
Get organised –
Use the same notebook or an app like Evernote to record your thoughts and ideas.
Get to the point –
Be concise. Don’t waffle.
Create your routine –
Find the best space to work from (this will be different for everyone).
Get on with it –
Don’t stare at a blank page for too long! Get some ideas or a rough outline down as soon as possible.
Have a blogging day –
Write and schedule several posts in one day.
Be disciplined –
Sometimes it’s easy to ‘overthink’ things. Sometimes it’s best just to ‘get on with it’!
Start with the words –
Pictures, infographics and video should be added to the end of a finished piece.
Use consistent language –
Develop an ‘appropriate’ list of adverbs and other phrases that you will frequently use.
Research and be inspired –
Subscribe to and read other interesting blogs.
It’s maybe appropriate to initially choose 2 or 3 of these tips. Hopefully as you work through more, you will become a better and more confident writer.
It’s important to remember –
Practice makes perfect –
The more you write, the more proficient you will become.
Good luck with your blog!
Let me know how you get on! Send me a link to your blog or your favourite blog post!
Want to win more customers to from your business. Find out how in this FREE Workbook.
CRM (Customer Relationship Management) software utilises a broad range of different applications to help manage customer (and potential customer) data and interaction.
As technology evolves, most CRM platforms now sync with other apps and some offer more advanced workflow and project management functionality.
CRM software will also help to automate marketing and sales tasks including email marketing. Some platforms offer ‘built in’ email marketing functionality, most will sync with popular email marketing software providers.
For very small and start up businesses, CRM might not be appropriate. Managing a small amount of customers, leads and interactions can probably be handled using more standard software.
Recent research suggests that growing businesses who are effective at converting leads to enquiries use CRM software.
So if you have aspirations to grow your business and expand your team, it’s a good idea to choose and start using CRM software as soon as possible.
Here’s how using CRM software can help your business to grow –
All of your client and contact data is securely stored in one place.
You’re less likely to loose leads and for whatever reason not follow up every opportunity.
CRM helps to manage the steps and the process of converting leads into sales.
Mini Guide – Discover how to run successful email marketing campaigns.
It will help you to focus on upselling, cross selling and better client retention.
CRM will save you valuable time and increase the productivity or your sales team.
Reporting tools give you the ability to view historic data around the conversations and interactions involved in converting new customers.
Viewing historic data can also help you to make informed decisions of which type of customer or sectors to target.
In summary –
As your business grows, CRM software can help you to develop an efficient and effective sales process. Research suggests that business who use a sales process experience 30% higher profit than business with no defined sales process.
Which CRM should you use?
Most platforms offer some kind of free package – usually with basic functionality or a limit to the number of active users or stored contacts.
Popular options include – Agile, Insightly, Pipedrive and Salesforce. Hubspot CRM is free forever.
If it’s an option, I advise taking a free trial. It’s important to establish that your preferred option syncs with other apps that you’re using, including your email marketing software.
If integration with your email marketing software isn’t smooth, then it might be worth looking at an app called Zapier.
It’s also important to make sure that the software meets your own requirements and can easily handle the tasks and operations that you will carry out most.
Check out my blog – email marketing.
Let me know how using CRM software has helped with your email marketing. What platform do you use? What advice would you give to someone who is new to CRM software?
Want to win more customers to from your business. Find out how in this FREE Workbook.
Social media doesn’t stand still for too long! In 2016 we saw lots of change and evolution.
Newer, emerging channels like Snap Chat and Instagram developed and became more mainstream. The more established options like Facebook and Twitter evolved to meet user demands and expectations.
Social Media marketing is undoubtedly here to stay. If you’re including social media in your marketing mix (as you should be), then it’s important to keep up to date with changes.
These are my predictions for the major social media trends in 2017 –
The continued rise in mobile
Throughout the last few years all of the major social media channels have developed their software to enhance user experience on mobile.
In 2016 mobile has started to overtake desktop traffic, this shift will continue into 2017.
As mobile traffic continues to rise, content and campaigns should be created to maximise and enhance the mobile experience.
Help with marketing – Blog Posts to help with social media marketing strategy
The demise and death of Google+
Since launching, Google+ has received a few rethinks and changes, most notably in 2015 when Google decided to split the offering into ‘photos’ and ‘streams’.
If Google+ is going to thrive, then it needs a major relaunch. Despite massive amounts of investment, it’s lost too much ground on it’s major rivals.
The main problem is that Google+ doesn’t have the features, user base or flexibility and compatibility that Facebook offers.
Twitter will survive, but evolve further
At this time last year, lots of experts were predicting the death of Twitter.
In 2016, as Twitter struggled to keep up with the active user numbers of other channels, it made some pretty major updates, including changing what is counted in the 140 character limit.
I think Twitter will continue to exist, but 2017 will see more changes, updates and developments. New features including live streaming and real time news are apparently in the pipeline.
A big year for Instagram
I think 2017 will be a massive year for Instagram!
Instagram has already started to develop it’s offering and ‘monetise’ the channel – mainly through advertising options. This trend will continue further in 2017.
However, it’s important that this does’t ‘backfire’ as users have appreciated the authenticity and impartiality that comes with using the channel.
Users also appreciate the simplicity of the Instagram interface. Therefore, I think it’s crucial that Instagram doesn’t become overly complex in 2017.
The evolution of messaging based apps
In recent years social media users have embraced messaging apps including Facebook Messenger and WhatsApp.
I think the use of direct messaging will continue to rise in 2017.
It will be interesting to see how brands and advertisers take advantage of this increase?
More advances in augmented and virtual reality
Virtual reality has been talked about for years, without ever really happening.
In 2016 Pokemon Go introduced augmented reality to the masses.
Virtual reality has the potential to reinvent how brands communicate with consumers. It’s a great option if you’re looking for a new story telling medium.
I think 2017 will see more developments in these areas but there are still technical and practicality issues that need to be resolved.
More video throughout social media
Only a few years ago, everybody was predicting that images were the future of social media. Now the experts are predicting that video will dominate in the future.
Mark Zuckerberg recently predicted that by 2020 most shared content on Facebook will be video.
The use of video (including live streaming video) will also increase throughout social media marketing in 2017.
Help with marketing – The Secrets of Social Media Marketing Strategy. Click here to find out more.
What do you think? Am I wide of the mark, or have I missed something major?
It will be fascinating to review this post in a years time!
Download my FREE workbook – How to do great marketing and win more customers.