Are your images sized correctly? How to improve your social media marketing strategy

Are your images sized correctly? How to improve your social media marketing strategy

In a recent blog post – ‘Some quick tips and fixes to help kick start your social media marketing strategy’ I advised that you should check that your profile and header images are the correct size.

Recently there’s been some changes to how the main social media channels display and resize profile images to display on mobile devices.

You should also give consideration to how the social media channels resize the images contained in your actual posts.

If your call to action or a crucial part of your image is cropped, then you’re missing an opportunity to effectively communicate your message.

Images are obviously a hugely important part of your social media marketing strategy. On all social media marketing channels, posts with images always attract a greater interaction and engagement than text only posts.

It would be easy if one image size worked for different purposes across multi channels, but unfortunately it’s not that straight forward.

To help your social media marketing strategy, here is an image size guide for posting on the main social media channels –

Facebook

Facebook will decide the dimensions to display your image depending on whether it’s landscape, portrait or square.

Landscape images will always display at 476 pixels wide with the height adjusted to fit.

Portrait images will also display at 476 pixels wide with the height adjusting up to 714 pixels.

Square images will display at 476 pixels x 477 pixels.

It’s worth bearing in mind that image preview for shared links are scaled to 476 pixels wide x 249 pixels high.

When multiple images are added to a post, Facebook will display these at 300 pixels square.

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Twitter

On desktop Twitter will always display your images at 506 pixels wide with the height being adjusted accordingly to a maximum of 474 pixels.

For display on mobile, Twitter will slightly crop your images, but still display them in a landscape format.

When you upload multiple images to Twitter, they will be cropped in a square format. The first image that you upload will always be displayed the largest.

Pinterest

In the users feed Pinterest images are displayed at a width of 236 pixels with the height scaling accordingly to a maximum of 800 pixels.

When an image is clicked on, the width expands to 564 pixels with the height again scaling accordingly.

Pinterest advise a proportion of 2:3 with a maximum width of 600 pixels.

Instagram

Users still assume that images for Instagram should be square. Although this is still common, Instagram images don’t have to be square.

For maximum resolution, your square images for Instagram should be 1080 pixels square.

Landscape images should be 1080 pixels wide x 566 pixels high and portrait images 1080 pixels wide by 1350 pixels high.

LinkedIn

LinkedIn is probably the most straight forward social media channel for displaying images.

Images should be 522 pixels wide x 368 pixels high.

Company page images will display slightly differently. These will be scaled to fit 436 pixels wide x 228 pixels high.

The Secrets of Social Media Marketing Strategy

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I hope this size guide helps with your social media marketing strategy.

Let’s get connected! You’ll find my on LinkedIn and Twitter.

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How to work efficiently and still have a great social media marketing strategy!

How to work efficiently and still have a great social media marketing strategy!

Implementing your social media marketing strategy can be a time consuming task. Most small businesses that I work with look for ways to work smarter and more efficiently.

Creating content, generating images or video, scheduling, publishing, engaging and reviewing analytics can take a lot of time out of the working day.

At times social media can be overwhelming! We all want to experience fantastic results from social media marketing, but it’s important to find ways to work more efficiently.

There are some fantastic social media management tools available to help you work smarter and more efficiently!

Here are some of my favourites to help with your social media marketing strategy –

Hootsuite

‘Manage all your social media in one place. From finding prospects to serving customers, Hootsuite helps you do more with your social media. Hootsuite can make connecting with customers faster, smarter and safer.’

Hootsuite is my go to social media marketing tool! It’s the one I usually recommend! If you’re just starting out with your social media marketing strategy, then Hootsuite is a great place to start.

I think Hootsuite is the best ‘all in one’ social media management tool. The platform allows you to easily schedule, curate, engage and monitor metrics for your social media channels.

If you run several social media accounts, then it’s a great place to manage and monitor everything from.

Currently used by over 15 million people, so it’s probably the biggest social media management tool.

Hootsuite is a comprehensive tool – but it’s great value! There’s a free plan for up to 3 social media accounts and then several ‘paid for’ options which come with a 14 day free trial.

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Buffer

‘Save time managing your social media. Buffer is a simpler and easier way to schedule posts, track the performance of your content, and manage all your accounts in one place.’

Buffer was originally viewed as a scheduling tool, but it’s evolved and developed or acquired products to include publishing, engagement, analytics and team collaboration.

The Buffer interface is very white and minimalistic and really simple and intuitive to use. They also rate highly on fast and friendly customer service and support.

One advantage of using Buffer is having compatibility with Pinterest. Most other tools don’t offer this, however it’s only available on ‘paid for’ accounts.

They do offer a free plan, and their ‘paid for’ plans come with a 14 day free trial.

Sprout Social

‘Powerful Social Media Software. Social media management made easy.’

Sprout Social is the heavy-weigh option! It’s similar to Hootsuite in that it offers scheduling, monitoring and reporting for multiple social media accounts, all from one place.

It’s more advanced than both Hootsuite and Buffer – it offers a customer relationship management (CRM) option.

Sprout allows you to manage Facebook, Twitter, Instagram, Google+ and LinkedIn accounts.

The reporting options that Sprout Social offers is also very powerful.

Sprout Social is often viewed as a tool more suited to social media mangers or marketing managers instead of small business owners.

The advanced features mean that the price tag is somewhat higher than Hootsuite or Buffer. There is no free option, the paid for plans start at $99 per month.

The Secrets of Social Media Marketing Strategy

Help with marketing – The Secrets of Social Media Marketing Strategy. Click here to find out more.

Which tool is right for you? I think it depends mainly on the size of your organisation, how many social media accounts you run and the objective and goals of your social media marketing strategy.

I think most people can fulfil their requirements and implement a more efficient social media marketing strategy with the help of Hootsuite, Buffer or Sprout Social. However, there are lots of other options available. Tools like Edgar, SocialOomph, Tailwind and CoSchedule are also very popular.

If I’ve missed your favourite social media management tool, then drop me a line.

If you need help developing your social media marketing strategy then check out my mini guide – The Secrets of Social Media Marketing Strategy.

Let’s get connected! You’ll find my on LinkedIn and Twitter.

How to do great marketing and win more customers

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How to blog like an expert and drive more traffic to your website

How to blog like an expert and drive more traffic to your website

Learning how to blog is a great way to cost effectively market your business! Blogging is one of the fastest ways to become recognised as an expert in your industry or field.

Setting up your blog, figuring out how to blog and publishing great content are the important first steps! Understanding how to use your blog to drive traffic to your website is when you start to really maximise your blog!

Some people think of their blog as being the place where content eventually ends up. They typically publish content on social media channels before it makes its way to their blog. My approach works on the basis that your blog should be the place where your content actually starts its journey.

I also believe that your blog should be ‘owned’ by you. Platforms like Blogger and Tumblr are great for amateurs or hobby based brands. But if you want to be taken seriously, then it’s worth investing a relatively small amount of money to operate on a platform that you have total control of.

Here are some great strategies – how to blog like an expert and drive more traffic to your website –

The headline is crucial! Craft intriguing and interesting headlines that will encourage your audience to ‘click through’ to read more.

Use social media sharing icons on all of your blog posts. Encouraging your readers to share your posts is always a good idea. The sharing icons should be positioned prominently on the page.

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Discover how to blog like an expert. Check out these other blog posts.

Ensure your blog posts are fully optimised for Google. Your blog posts should contain your key words and phrases in areas including the headline, first line of text, headings and sub headings, categories and links, alt text on images and other internal and external links.

Use a strong ‘call to action’ (CTA) on all of your blog posts! Don’t neglect the call to action! CTA’s are the best way to encourage your visitors to do exactly what you want them to do!

Share your blog posts at least once on all of your social media networks.

Publish your best posts on platforms like Medium.

Guest blog! Approach other bloggers and ask if you can create content for their blog.

Maximise email marketing. On a regular basis email all or even just your best blog posts to your subscribers.

Repurpose your blog content. Your blog posts can easily be transformed into a series of social media posts, infographics or video.

Keep an eye on your statistics. If you know what topics, categories and type of posts work well, then you should be creating more like this.

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Discover how to blog. Check out my mini guide – Who else wants to blog like an expert?

If you’re not already blogging, then why not? You should learn how to blog! It’s a fantastic way to drive traffic to your website!

Starting a blog will take a while and some effort to set up, but when you’re up and running it’s a great marketing tactic that can support and enhance your overall marketing and digital marketing strategy.

To find out more check out my Mini Guide – Who Else Wants To Blog Like An Expert.

You can find me on Twitter at Perro_Andy. #freemarketingtips

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How to use LinkedIn in your social media marketing strategy to get more website traffic

How to use LinkedIn in your social media marketing strategy to get more website traffic

Are you using LinkedIn to get more website traffic? For a lot of people LinkedIn social media marketing strategy involves connecting to as many people as possible, then doing absolutely nothing else!

Don’t underestimate the power of LinkedIn! LinkedIn has quickly become ‘the’ social networking site for business professionals. Unlike most other social media channels, it focuses primarily on ‘business’.

LinkedIn’s current user base is around 400 million global users, of which around 31% are aged between 30 and 49.
If you operate in the b2b environment, then LinkedIn should probably be your primary social media channel! You could benefit hugely from LinkedIn becoming a significant part of your social media marketing strategy!
LinkedIn is more than social media or professional networking. If used correctly it can be a highly successful traffic source.

Here’s how to use LinkedIn in your social media marketing strategy to get more website traffic –

Make sure your profile is up to date and as ‘complete’ as possible.

Clearly display your contact details and links to your website or blog.

Make sure your profile picture is professional! Don’t use your latest holiday snap.

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Discover how to blog like an expert. Check out these other blog posts.

Have a target for new connections – maybe aim for one a day.

Quickly grow your network! Invite contacts by email.

Check in daily and update your profile as often as possible.

Endorse people who you’ve worked with.

Encourage your network to endorse you.

Start and join relevant LinkedIn groups.

Engage! Join the discussion and conversation.

Don’t try to sell your product or service!

Advertise your presence on LinkedIn on other social media channels.

Advertise your presence on LinkedIn in offline marketing material and campaigns.

Publish your best content on LinkedIn.

Share your blog posts on LinkedIn.

Share your LinkedIn content across other social media channels.

The Secrets of Social Media Marketing Strategy

Help with marketing – The Secrets of Social Media Marketing Strategy. Click here to find out more.

Don’t underestimate the power of LinkedIn! Are you using LinkedIn to its full potential? Are you using LinkedIn to drive more traffic to your website or blog?

Check out my profile on LinkedIn! Let’s get connected!

How to do great marketing and win more customers

Download my FREE workbook – How to do great marketing and win more customers.

How to develop an seo strategy to help you get found on Google

How to develop an seo strategy to help you get found on Google

If you want to get found on Google, then you’re going to need a search engine optimisation strategy.

Search engine optimisation isn’t some kind of mysterious dark art. If you follow good practice, then your website will naturally get found on Google.

Having a search engine optimisation strategy will massively benefit your business! It doesn’t matter who you are, or what your product or service is, everybody wants more website traffic.

These 6 steps will help you to develop a search engine optimisation strategy and get found on Google.

1. Understand how Google works

Google sends out programmes to crawl every page of your website. It then indexes the individual pages of your website accordingly.

A lot of the search results that appear at the top of the page on Google are usually adverts. These are ‘paid for’ space. There’s nothing wrong with using Google Adwords, but I approach search engine optimisation strategy with the aim to rank higher without paying for the position.

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2. Look after and maintain your website

Applying best practice when managing and maintaining your website will naturally help you to get found on Google.

Your website should be fully mobile responsive, it should be updated regularly with relevant content. It should have a sound layout and navigation structure. It should also embed Google maps, social media feeds and hopefully utilise video.

3. Keywords – what do you want to be found on?

It’s important to establish a list of keyword phrases. These are the things that you want to be found on. They should also be the areas that your perfect potential customers are searching on.

I recommend using around 12 key word phrases. Keyword search tools like Google Trends can help when developing keyword phrases.

4. Website structure and landing pages

The structure of your website should allow you to optimise individual pages on specific keyword phrases.

Landing pages are often used to drive traffic for a specific campaign or purpose, but can also be used to support your search engine optimisation strategy.

5. Putting SEO into practice

I recommend using the Yoast plug-in to monitor how successful your search engine optimisation strategy is being implemented. Yoast will provide you with vital information on how to improve the performance of the various pages within your website.

There’s a free and premium version of Yoast. Click here to find out more.

6. Google Analytics and Stats

You should review either Google Analytics or website statistics at least once a month. These metrics will provide insight into both the strengths and weaknesses of your search engine optimisation strategy.

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Check out my mini guide – How To Optimise Your Website and Get Found on Google.

The majority of impact from your search engine optimisation strategy can be created through implementing simple tactics. However, if you look after your website and manage and update it frequently, then it will naturally rank higher on Google.

If you want to know more about search engine optimisation strategy – then check our my Mini Guide – How To Optimise Your Website and Get Found on Google.

You will also find me on Twitter at Perro_Andy. #freemarketingtips

How to do great marketing and win more customers

Download my FREE workbook – How to do great marketing and win more customers.

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