Creating a Blog is a great way to cost effectively market yourself or your business! Publishing regular posts will improve your overall online presence and help to drive more traffic to your website or social media channels.
Blogging is probably the fastest and most efficient way to become recognised as an ‘expert’ in your field.
Nobody is perfect! We all make mistakes – the most important thing is that we learn valuable lessons from these mistakes.
It’s easy to slip into bad habits. Here are some things that you should avoid (or completely stop) doing –
Your goal should be to generate valuable content – don’t try to sell to your audience at every opportunity.
Misunderstanding Your Audience
Do some research – find out more about what your audience want or need to know. Don’t always assume that you already know this.
Constantly Reposting Old Content
It’s really o.k. to reuse the occasional old post. If you do this, I recommend revisiting, adding to or rewriting the post. If you are copying and pasting existing content, then try to improve it.
People connect with people. To successfully engage with your audience, you’ll need to let them know who you are.
Publishing Really Long Posts
Don’t rant! Get to the point! Make sure your posts are concise and not long essays.
Including Too Many Adverts
Don’t go overboard. Avoid anything that doesn’t reflect your personality and values. If you have monetised your blog by selling advertising space, then tread carefully and be selective.
Ignoring (or using poor quality) Images
Images make a huge difference. If your posts use images, they’re more likely to be read and shared by your audience. Preview your post before publishing to ensure that your image hasn’t distorted or pixelated.
Forgetting About Social Media
Include social media sharing icons on your posts and encourage your audience to share your posts.
Everybody wants (or should want) to get found on Google. If you concentrate on generating quality, authentic content, then Google will automatically index your blog appropriately.
Posting Incomplete Content
Don’t forget to add things like categories, tags and other data that will help your audience to find your posts.
Neglect Call To Actions
It’s important to strike a good balance! No one wants to be constantly sold to, but it is important to include a relevant CTA. Don’t be afraid to ask your audience to take the next step.
Don’t start something if you don’t intend to finish it. If somebody comments (however positive or negative) then you really need to respond.
When I’m working with someone who is starting a new blog, my advise is always to develop a strategy and set realistic targets and objectives. However, sometimes it’s a good idea to jump in, make some mistakes and learn a lot from the experience.
Your strategy is important, but you’ll learn so much from experience.
I hope these Blogging ‘no, no’s’ will help you to become an even better blogger.
Let me know if I’ve missed anything from the list. Drop an email to firstname.lastname@example.org or tweet @Perro_Andy.