Implementing tactics to get more website traffic should be an important part of your digital marketing strategy. There’s lots of benefits to attracting the right type of visitors to your website or blog.

It doesn’t matter how your website currently performs. I work with people who get a handful of daily unique visitors through to organisations who get tens of thousands website hits. It doesn’t matter which category your website falls into – if you get more website traffic, it will only benefit your business.

Search engine optimisation (seo) strategy shouldn’t be viewed as a time consuming ‘stand alone’ marketing activity. Results can be generated through implementing good practice and updating and managing your website or blog.

If you regularly update and effectively manage your website or blog, then you’ll get more website traffic because your website will naturally rank higher on Google.

These 6 steps will help you to develop a search engine optimisation strategy and get found on Google –

1. Understand how Google works

Google sends out programmes to crawl every page of your website. It then indexes the individual pages of your website accordingly.

A lot of the search results that appear at the top of the page on Google are usually adverts. These are ‘paid for’ space. There’s nothing wrong with using Google Adwords, but I approach search engine optimisation strategy with the aim to rank higher without paying for the position.

2. Look after and maintain your website

Applying best practice when managing and maintaining your website will naturally help you to get found on Google.

Your website should be fully mobile responsive, it should be updated regularly with relevant content. It should have a sound layout and navigation structure. It should also embed Google maps, social media feeds and hopefully utilise video.

3. Keywords – what do you want to be found on?

It’s important to establish a list of keyword phrases. These are the things that you want to be found on. They should also be the areas that your perfect potential customers are searching on.

I recommend using around 12 key word phrases. Keyword search tools like Google Trends can help when developing keyword phrases.

4. Website structure and landing pages

The structure of your website should allow you to optimise individual pages on specific keyword phrases.

Landing pages are often used to drive traffic for a specific campaign or purpose, but can also be used to support your search engine optimisation strategy.

5. Putting SEO into practice

I recommend using the Yoast plug-in to monitor how successful your search engine optimisation strategy is being implemented. Yoast will provide you with vital information on how to improve the performance of the various pages within your website.

There’s a free and premium version of Yoast. Click here to find out more.

6. Google Analytics and Stats

You should review either Google Analytics or website statistics at least once a month. These metrics will provide insight into both the strengths and weaknesses of your search engine optimisation strategy.

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Get more website traffic! Click here to check out other blog posts on seo strategy.

In no particular order, these are my top tips to help you to get more website traffic –

Revisit and update your key words and phrases –
Your key words are crucial! If you don’t know what you want to be found on, then you probably won’t get found. Selecting and working with an effective list of key words and phrases will help you to get more website traffic.

Check out this blog post –
How key word research will help you to get found on Google

Make sure your website is mobile friendly –
A high percentage of search traffic comes from mobile. This figure is rising almost daily. If your website or blog isn’t mobile friendly, then Google won’t index you for mobile searches.

Update your website frequently –
When your website is updated Google should re-index those pages. One of the easiest ways to ensure that your website is regularly updated is to include a blog.

Use headings and sub headings in all of your copy –
Headings and sub headings (h1’s and h2’s) are great places to include key word rich content.

Check your image sizes –
Google doesn’t like websites that take too long to download. ‘Page loading speed’ can be reduced by making sure your images aren’t large file sizes or high resolution.

Check out your alt tags –
People often neglect Alt Tags. They’re a great way to get your key words and phrases onto your website or blog pages.

Don’t forget about other image data –
As well as the Alt Tag, platforms like WordPress allow you to add an Image Title, Caption and Description for every image that you upload. Captions are a great way to get more key word rich content onto a page.

Make sure you include internal and external links –
Internal links link to other pages within your website. External links link to pages that aren’t part of your website. Your external links could link to social media or other associate websites. It’s best practice to link out to other well respected and credible websites.

Include your social media details throughout your website –
Links to your social media channels are a good thing in the world of Google. Embedded streams from your social media channels will also help you to get more website traffic.

Loose any broken links –
Nobody wants a ‘404 page error’ when browsing a website. If you’ve deleted pages or restructured your website, make sure you don’t leave any links to defunct pages.

Check out this blog post –
12 great ways to get more back links

Use sound navigation and structure –
If your website is easy to use and easy to navigate, then users will spend more time on it. If your menu and links are clear and obvious, users will move easily from page to page.

Think about using landing pages – people will ‘land’ on different pages –
Landing pages are a great tool to support a range of specific marketing campaigns. Landing pages can also help to bring more traffic to your website. Find out more about Landing Pages.

Check out this blog post –
How to publish a landing page that will actually convert

getyourwebsitefoundongoogle

Check out my mini guide – How To Optimise Your Website and Get Found on Google.

Improve your contact page –
Contact pages usually rank high on Google. Sometimes higher than all of the other pages within a website. Contact pages usually include contact forms, social media links and streams and a Google map. Google loves all of these things!

Install (and understand) Google Analytics –
Google Analytics will give you a great understanding of how your website is currently performing. If you understand this data, then adjustments that you need to make to move forward will become apparent.

Don’t forget about readability –
Google likes websites that are easy for visitors to read. Make your content easy to read! Don’t use copy that’s full of technical definitions in long sentences and paragraphs with no sub headings.

Check out this blog post –
How to use Yoast to optimise your blog and get more website traffic

Use video – embed YouTube or Vimeo into your website –
Video is a great tool to communicate your unique messages! Having video on your website will help to make your pages more ‘sticky’ and increase the duration and session time of the visits. Google likes video – video can help your website to rank higher on Google.

Use interactive forms and sign up boxes –
Encourage users to ‘sign up’ or make an enquiry through interactive boxes and forms on your website.

Use strong ‘calls to action’ (CTA’s) throughout your website –
Don’t neglect calls to action! CTA’s are a great way to encourage your visitors to do exactly what you want them to do! Find out more about CTA’s.

Embed social media feeds into your website –
Social media feeds embedded into your website are a great way to show visitors that you have a digital and social presence. As well as helping your seo strategy, these feeds will also help you to attract more social media followers.

Use social sharing tools –
Social sharing tools encourage and enable your visitors to easily share your content through their own social media channels. Depending on the social media channel, users can often share your content with one single click.

Check out this blog post –
14 ways to protect your online presence and drive more website traffic

Search engine optimisation isn’t some kind of mysterious dark art. If you follow good practice, then your website will naturally get found on Google.

My 6 step approach to search engine optimisation strategy will help you get more website traffic.

You can find out how to get more website traffic in my marketing Mini Guide. Click here to download How To Optimise Your Website and Get Found on Google.

Lets get connected! You can find me on Twitter at Perro_Andy. #freemarketingtips

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