Email Marketing is a fantastic way to communicate marketing messages to a large audience!
The new changes in legislation and the arrival of the GDPR shouldn’t put you off email marketing.
It’s great for keeping in touch with existing customers and contacts as well as targeting new ones. It’s also one of the most environmentally friendly ways to market your business.
Here’s my Top 6 email marketing blog posts. These posts provide hints, tips and support to help you get going with email marketing and continue to send great campaigns.
To implement fantastic email marketing strategy I recommend using the following 5 step process –
Step 1. Build Your Mailing List
Step 2. Define Your Audience and Set Goals
Step 3. Choose Your Email Provider
Step 4. Create and Send Campaigns
Step 5. Understand the Results
The most powerful benefit of email marketing is that the available data and statistics – it’s almost impossible to not obsessively ‘test and measure’ the progress of your campaigns.
I’m sure you will experience success from email marketing! Stick with it! Your campaigns will take time to build up momentum.