Choosing to implement networking into your marketing strategy is a great idea! Networking can be fantastically rewarding! It’s great for personal development and confidence building, but most importantly it’s probably the most cost effective way there is to generate new business. I think everybody should include some form of networking in their overall marketing plan! If you’ve tried networking before and not enjoyed it, then you’ve probably attended events that just aren’t right for you. If you need to become a better networker, check out my Top 7 business networking blog posts. These posts provide hints, tips and support to help you shine at business networking events! Share your networking experiences! Drop an email to firstname.lastname@example.org or tweet @Perro_Andy.
Think about your networking strategy! Find the right events to attend. Don’t forget the follow up… make sure you follow up by doing whatever you said you would do! The most important thing is to get out there and enjoy it! Create a plan, be realistic, stick to it, test and measure everything, then review the plan and adapt accordingly.