If you want to get found on Google, then you’re going to need a search engine optimisation strategy.
Search engine optimisation isn’t some kind of mysterious dark art. If you follow good practice, then your website will naturally get found on Google.
Having a search engine optimisation strategy will massively benefit your business! It doesn’t matter who you are, or what your product or service is, everybody wants more website traffic.
These 6 steps will help you to develop a search engine optimisation strategy and get found on Google.
1. Understand how Google works
Google sends out programmes to crawl every page of your website. It then indexes the individual pages of your website accordingly.
A lot of the search results that appear at the top of the page on Google are usually adverts. These are ‘paid for’ space. There’s nothing wrong with using Google Adwords, but I approach search engine optimisation strategy with the aim to rank higher without paying for the position.
2. Look after and maintain your website
Applying best practice when managing and maintaining your website will naturally help you to get found on Google.
Your website should be fully mobile responsive, it should be updated regularly with relevant content. It should have a sound layout and navigation structure. It should also embed Google maps, social media feeds and hopefully utilise video.
3. Keywords – what do you want to be found on?
It’s important to establish a list of keyword phrases. These are the things that you want to be found on. They should also be the areas that your perfect potential customers are searching on.
I recommend using around 12 key word phrases. Keyword search tools like Google Trends can help when developing keyword phrases.
4. Website structure and landing pages
The structure of your website should allow you to optimise individual pages on specific keyword phrases.
Landing pages are often used to drive traffic for a specific campaign or purpose, but can also be used to support your search engine optimisation strategy.
5. Putting SEO into practice
I recommend using the Yoast plug-in to monitor how successful your search engine optimisation strategy is being implemented. Yoast will provide you with vital information on how to improve the performance of the various pages within your website.
There’s a free and premium version of Yoast. Click here to find out more.
6. Google Analytics and Stats
You should review either Google Analytics or website statistics at least once a month. These metrics will provide insight into both the strengths and weaknesses of your search engine optimisation strategy.
The majority of impact from your search engine optimisation strategy can be created through implementing simple tactics. However, if you look after your website and manage and update it frequently, then it will naturally rank higher on Google.
If you want to know more about search engine optimisation strategy – then check our my Mini Guide – How To Optimise Your Website and Get Found on Google.
You will also find me on Twitter at Perro_Andy. #freemarketingtips