Before writing content for your website or blog, it’s important to understand which key words and phrases you want to be found on. This article covers how key word research will help you to get found on Google
Key word research is the activity that you undertake to determine what exactly you need to rank on.
When you’ve established a good set of key words and phrases, you can then ensure that they regularly feature in your content.
The following 3 step approach is a great way to ensure that you focus on powerful key words and phrases –
1. Understand your Core Idea and Values
If you haven’t already done so, creating a Core Idea and a set of Values is essential.
Your Core Idea explains –
Exactly why your business or product exists.
Core Values help to communicate –
What your business or product stands for?
The style, personality and tone of your brand?
What makes your business or product different?
2. Develop a short list of potential key words and phrases
The key words and phrases on your short list will depend on your business or product, target audience and industry sector, but could focus around –
Descriptors and Features
Geography or Location
Try to approach this from the point of view of potential customers.
This is often an ‘interesting’ exercise – how you refer to your business or product can often be different to how your potential customers do.
3. Use tools to refine your search
Your short list of possible key words and phrases should be explored and tested using tools such as Google Trends and Google Adwords Keyword Planner.
Other tools are available, but most include some kind of subscription.
It’s also worth searching on (or Googling) your actual key words and phrases and reviewing the search results.
The goal here should be to refine your short list and establish a final list of key words and phrases.
It’s difficult to say exactly how many key words and phrases you should use. Obviously the more you have, then the more time you need to implement and monitor them.
Key word research should be an ongoing process. Your list should naturally evolve as you continue to test and measure.
When you have created your list, the next step is to ensure that they regularly feature in content throughout your website and blog.
To find out more about key words and search engine optimisation, check out my guide – SEO – How to optimise your website and get found on Google.