There are many obvious benefits to writing a blog. It’s one of the most cost effective ways to market your business.
However, constantly generating new ideas for blog content can be tough! Everyone experiences writers block or just a general lack of inspiration from time to time.
Staring at a blank page (or screen) can be daunting.
Here are some tips to help you to find inspiration for your next blog post –
Revisit your keyword research
You should have a list of key words and phrases that you want you website or blog to be found on. Revisit this list and use the key words and phrases to inspire topics and categories for future posts.
Respond to your audience
Always ask yourself ‘what do my audience really want to know?’ Writing to solve your audiences biggest problems is a fantastic approach to generating content.
Read competitors or associates blogs
The idea here is not to pinch content from others – but this might help to inspire new topics and themes to explore.
Change your working environment
A change of scenery can help everyone to become more inspired. Try working from somewhere new – maybe from home, a coffee shop or an associates work space. Taking a walk, or getting some fresh air might also help.
Keep a list of ideas
Make notes to constantly record your thoughts and ideas. Either carry a notebook around with you, or use an app such as Evernote or Trello.
Check out your old blog posts
Is there anything there that can be updated or refreshed? Your most popular content could be used to inspire new posts.
Just do it!
A blank page (or screen) is a daunting! The best way to start writing is to dive straight in and start writing or typing. Don’t over think it! When you do have a draft of something, you’ll feel more relaxed.
Write content in batch
You could have a monthly or fortnightly blogging day. When you are in the groove, generate several posts and schedule them through your blogging platform.
I hope one or two of these tips will help you with your next blog post!
Find out more about blogging in my guide – Who else wants to blog like an expert?