If you’re going to become a great networker, then as well as being genuinely interested in other people, you need to be able to concisely communicate who you are, who you work for, the problems you solve, and ultimately how you add value.

Creating and developing an elevator pitch is a great way of achieving this.

According to Wikipedia the elevator pitch is – ‘A short summary used to quickly and simply define a process, product, service, organization, or event and its value proposition.’

To develop a strong elevator pitch, the best formula to follow is –

I / We work with (Describe your niche target market).

Who have a problem with (Describe your customers biggest pain).

Which we solve by (What do you do?).

Which means (Describe the impact you make and how that makes your customer feel).

Your elevator pitch should be –

Easy to say

At least interesting, preferably unique

Honest and authentic

Around 30 seconds long

Your elevator pitch should be practiced, but not ‘over practiced’ it needs to sound genuine and not too rehearsed.

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