Business cards aren’t always given the thought and consideration they deserve. They used to be thought of as important marketing and communications material, but in the digital age, they’re often neglected or completely forgotten about.

If networking is part of your overall marketing strategy, then your business cards should be considered an important tool.

At networking events, you’ll be doing your best to make a strong first impression. When you hand your business card to a new contact, this not only contributes towards your new contacts first impression of you, but also their lasting impression.

Are your business cards helping you to network effectively?

Here are some things to consider:

Ensure that your brand identity is consistently applied (your brand should be applied consistently throughout all of your marketing and communication material).

Display your contact information in a style and format that the recipients will easily understand.

Be consistent with use of language, punctuation and abbreviation.

Make sure information is relevant and up to date. Include everything that needs to be there, but leave off anything that is unnecessary.

Make your business cards ‘work hard’ for you. Use them to communicate your brand personality, products and services, why you are different or why people should buy from you.

Consider the print specification. The size, weight of card and print finish are important considerations. Attention to detail always makes a difference.

Don’t order your business cards from websites that give them away for free. There’s nothing worse than displaying someone else’s website or advertising message on ‘your’ business card.

Consider creating a system to enable cards for addition people to be easily and cost effectively produced. As your business grows, this will help with smooth transition.

Business cards are important! Give them some thought!

Don’t ever apologise for your business card. When you hand over your card you should be proud to do so. Your business card should be a true reflection of you and your business.

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