When you sit down to write a new blog post, the headline should be one of the first thing that you consider.
Your headline is important because it gives readers an idea of the content of the post, but it should also encourage them to ‘click through’ to read more.
Always start with a rough idea of the headline (at this stage it doesn’t have to be finalised). Not only does a strong headline enhance the likelihood of your post being read, but it also adds focus and makes the post easier to write.
Your headline should always –
Concisely communicate what the post is about.
Reflect your brand personality and tone of voice.
Make a promise – tell your readers what they’ll learn or experience from reading your post.
Use language that appeals to your defined target audience.
Create intrigue and interest (but not give too much away).
It’s also worth considering using sub headings throughout a blog post. Sub headings can help to break a post down into bite sized chunks. This can be useful as many readers ‘scan’ or ‘speed read’ posts.
Here are a few template ideas to generate powerful headlines –
How to __________ and __________ !
Who else wants __________ ?
__________ like a / an __________ !
What everybody needs to know about __________ !
(Number) reasons / tips / ways to __________ !
Another effective headline generating method is to start with ‘How to’, then follow that with something like –
get, have, keep, begin, start, become, improve, develop, increase, avoid, end, conquer, enjoy.
When the blog post is written and proof read, the headline can then be tweaked, adapted, finalised and perfected.
It’s well worth giving your headlines more time and attention. Great headlines will help your blog posts to be read more and ultimately help you to reach a larger audience.