Everyone should learn how to do email marketing!
It’s a great medium to quickly and cost effectively communicate your key messages to a large audience. Email marketing is great for keeping in touch with existing customers and contacts as well as targeting new ones.
Probably the most powerful benefit of email marketing is the available data and statistics – it’s very easy to monitor, test and measure the impact of your campaigns.
I’m a huge fan of MailChimp! More than 15 million users send over 1 billion emails a day through MailChimp.
If you’re wondering how to do email marketing, then MailChimp is the tool for you!
Here’s why –
1. MailChimp is free (or almost free)
Most users start using MailChimp for free. It depends on how big your mailing list is and how many emails you plan to send per month.
If you’re a small business or just about to launch, then you’re likely to be eligible for a free account.
When your list and activity grows, the paid for options are priced competitively.
2. You’ll have access to powerful, easy to understand reporting
One of the key benefits of email marketing is having access to wide ranging data and statistics.
MailChimp presents key metrics in easy to understand, nicely designed tables and charts.
You can also access and compare key metrics against other users from your industry sector.
3. It’s really, really, really easy to use
The overall look and feel is clean, simple and very slick. Navigation throughout the platform is very smooth and easy to follow.
The user interface includes a monkey icon on every page. If you click on this icon, there’s advice and tips on how to use the platform.
If you do get stuck, there’s loads of help and support throughout the internet.
4. Campaigns can easily be scheduled and automated
A useful feature is being able to schedule campaigns to send at a future time and date.
MailChimp also allows you to create and schedule automated emails that follow up on purchases, nurture leads, and provide product recommendations to customers.
For more advanced customisation MailChimp provides a custom API to trigger specific workflows. This API currently processes more than 10 million requests per day from 250,000 users.
5. Use sophisticated A/B testing to optimise your email marketing
MailChimp’s powerful A/B testing feature allows you to test up to 3 variants of your campaign. Campaigns can be tested on things like content and send times.
The system will tell you which campaign was most successful and automatically send the best option.
6. It’s easy to connect your shopping cart to your MailChimp account
Connecting your shopping cart to your MailChimp account enables you to track online orders and set up automated messaging.
Using MailChimp’s e-commerce features can help you to generate more revenue from your email marketing campaigns.
7. MailChimp integrates with the tools and apps that you use
MailChimp integrations include Wufoo, Salesforce, Eventbrite and Survey Monkey. This makes it easier to sync data and import data from other sources.
Zapier can be used with MailChimp to connect apps and remove the need for manual data management.
The Twitter integration on MailChimp allows your audience to share your emails with their Twitter followers via one click.
8. MailChimp works nicely on mobile
Using mobile to check the progress of recently sent campaigns is a useful tool. MailChimp also works on Apple Watch.
9. Your audience can easily sign up to receive your email marketing campaigns
To assist with sign up, MailChimp provides a WordPress plug in. When users subscribe to receive your emails through this plug in, they’re automatically added to a specified list within your account.
10. Your audience can also easily unsubscribe from your email marketing campaigns
MailChimp uses an easy click to unsubscribe method. If your audience mark your email as spam, then they’ll automatically be unsubscribed from your list.
To learn more about how to do email marketing, check out a previous blog post – How to do email marketing – a guide on how to get started.
You can also find out more in my mini guide – Discover How To Run Successful Email Marketing Campaigns.