In today’s world of inbound and content marketing, being a good writer is a powerful skill to possess. This article covers How to improve your blog – top tips to become a better writer.
Copy can make or break a marketing campaign!
As well as helping you to become a better blogger, good writing skills can also help you to create better email marketing and social media campaigns.
I’m a big fan of blogging – it’s a great way to improve your overall online presence and drive more traffic to your website or social media channels.
If your blog is up and running, then you will have chosen your platform, set up your blog, decided what you will write about and hopefully published some content.
In no particular order, here are my tips on how to become a better writer –
Be authentic –
Write for your audience, not for yourself, your peers, or Google.
Don’t sweat the headline –
Leave your headline until the end – a great headline will become more apparent when the copy is complete.
Get organised –
Use the same notebook or an app like Evernote to record your thoughts and ideas.
Get to the point –
Be concise. Don’t waffle.
Create your routine –
Find the best space to work from (this will be different for everyone).
Get on with it –
Don’t stare at a blank page for too long! Get some ideas or a rough outline down as soon as possible.
Have a blogging day –
Write and schedule several posts in one day.
Be disciplined –
Sometimes it’s easy to ‘overthink’ things. Sometimes it’s best just to ‘get on with it’!
Start with the words –
Pictures, infographics and video should be added to the end of a finished piece.
Use consistent language –
Develop an ‘appropriate’ list of adverbs and other phrases that you will frequently use.
Research and be inspired –
Subscribe to and read other interesting blogs.
It’s maybe appropriate to initially choose 2 or 3 of these tips. Hopefully as you work through more, you will become a better and more confident writer.
It’s important to remember –
Practice makes perfect –
The more you write, the more proficient you will become.
Good luck with your blog!
Let me know how you get on! Send me a link to your blog or your favourite blog post!