In the world of social media marketing strategy, Facebook is the giant!
Facebook currently has over 1 billion daily users and over 70% of online adults use Facebook. Facebook spans the full age demographic and has a fairly even split of male and female users.
With statistics like these, it’s not surprising that Facebook is often a key part of a business’s social media marketing strategy.
In 2017 the business community took notice when Facebook founder Mark Zuckerberg announced that he would “fix Facebook in 2018”. He also said that he wanted to ensure that users were protected from abuse and that time on Facebook would be time well spent.
More recently Zuckerberg announced that Facebook will change the way its news feed works. These changes will ensure that posts from businesses and brands appear less frequently and prominent on news feeds.
Here’s what the Facebook news feed changes mean for your social media marketing strategy –
Zuckerberg explained that content that creates conversation among family and friends will be favoured over content from business and brands.
Businesses and brands who rely heavily on Facebook for social media marketing strategy might struggle with this new approach from Facebook? These organisations are expected to see a drop in post popularity over the next few weeks.
Zuckerberg explains – “We’ve gotten feedback from our community that public content – posts from businesses, brands and media – is crowding out the personal moments that lead us to connect more with each other,”
If content created from businesses is to be promoted, then it needs to engage and encourage community interaction.
Zuckerberg commented –
“By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down.”
“But I also expect the time you do spend on Facebook will be more valuable.”
It appears that Facebook are giving it’s users more of what they want by making the news feeds more about friends and family.
It’s going to be an interesting start to 2018 for businesses and brands on Facebook. It appears that it will be more difficult than ever to get organic news feed coverage. Will this encourage more businesses to consider Facebook advertising?
Social media marketing strategy will always favour great content! To stop the popularity of your posts from decreasing, you need to generate powerful content that communities will want to engage and interact with.
What does your social media marketing strategy look like for 2018? Is Facebook a key social media marketing channel for you?