If you want to grow your business through social media, then you’re going to need a social media marketing strategy.
A social media marketing strategy will give you focus and direction, but probably most importantly it will provide the required information to help you to make powerful decisions moving forward!
If you don’t have a social media marketing strategy then chances are, your social media activity won’t deliver any positive outcomes. If you don’t know what you want to achieve, then there’s no real way of knowing if you’ve actually achieved anything.
Developing your strategy might take a bit of time – but in the long run, it will be time well spent.
While you’re working on your strategy, here are some quick tips and fixes to get you started –
Check out your profiles – do they need updating?
Profile text is often written when the social media account was originally created and then totally forgotten about.
I think it’s important to be consistent across all of your social media accounts. It’s worth crafting the perfect profile text, then using this on every channel that you operate on.
As a general rule, your profile text should follow this format –
What you do
How you add value or difference
A Call to Action (what you want the connection to do)
‘What you do’ and ‘how you add value or difference’ should be short and snappy! It’s important to focus here on the benefits of your product or service and why you are different to your competition.
Your call to action could be a free download, a website landing page or even encouraging your audience to buy through your online store.
The link should be to your website, blog or a landing page.
Are your profile and header images present and correct?
Make sure your profile and header images are the correct size and format. They need to resize effectively on mobile and tablet devices without any important information getting cut off.
If you’re using a logo as your profile image, then make sure it’s proportionately scaled and doesn’t have sections cropped.
A head-shot style picture on your social media channels should be as professional as possible. It’s never a good idea to use snaps taken from your last beach holiday.
Make sure your posts are up to date
It never communicates a positive message if your last update, post or tweet is over 3 years old. Make sure your social media channels are as up to date as possible.
It’s a good idea to ensure that the post at the top of your stream is important and relevant. This could be the best piece of content that you’ve ever created. On Twitter this can be achieved by using ‘pin to profile’.
Follow other relevant like minded users
Around 70% of your content should be ‘curated’. Only around 30% of your content needs to be originally ‘created’ by you.
Therefore, it’s a good idea to follow other influencers and leaders who you know generate great quality content that you can appropriately ‘curate’.
Promote your social media profiles outside of social media
You should be linking to your social media profiles (or your key social media channel) from your website, blog, email marketing campaigns, email signature and other digital marketing media.
You can also include details of your social media profiles on printed and other marketing material.
Explore using a scheduling tool
If you’re operating on more than one social media channel, then it’s a good idea to think about using a social media management or scheduling tool.
Platforms like Hootsuit and Buffer are easy to use and offer the option of a free package.
Create a content plan
It’s much easier to generate content to support your social media marketing strategy if you have a content plan.
A plan will help to give your content more focus and direction. Scheduling content can also help you to be more organised and efficient.
If you need help developing your social media marketing strategy then drop me an email. I’ve got lots of resources that I’m happy to share with you!
Check out my mini guide – The Secrets of Social Media Marketing Strategy.