Everybody wants (or needs) to get more website traffic. Attracting the right type of visitors to your website or blog should be a major part of your marketing strategy.
It doesn’t matter how your website currently performs –
I work with people who get a handful of daily unique visitors through to organisations who get tens of thousands website hits. It doesn’t matter which category your website falls into – if you get more website traffic, it will only benefit your business.
Search engine optimisation (seo) strategy doesn’t have to be a time consuming stand alone activity. A lot of impact can be created through making a few simple changes and tweaking the way you work.
If you manage your website effectively and update it frequently, then you’ll get more website traffic because your website will naturally rank on Google.
I’ve developed a 6 step process to implement effective search engine optimisation strategy.
Here’s a few quick tips to help you to get more website traffic –
Revisit and update your key words and phrases –
Your key words are crucial! If you don’t know what you want to be found on, then you probably won’t get found. Selecting and working with an effective list of key words and phrases will help you to get more website traffic.
Make sure your website is mobile friendly –
A high percentage of search traffic comes from mobile. This figure is rising almost daily. If your website or blog isn’t mobile friendly, then Google won’t index you for mobile searches.
Update your website frequently –
When your website is updated Google should re-index those pages. One of the easiest ways to ensure that your website is regularly updated is to include a blog.
Use headings and sub headings in all of your copy –
Headings and sub headings (h1’s and h2’s) are great places to include key word rich content.
Check your image sizes –
Google doesn’t like websites that take too long to download. ‘Page loading speed’ can be reduced by making sure your images aren’t large file sizes or high resolution.
Check out your alt tags –
People often neglect Alt Tags. They’re a great way to get your key words and phrases onto your website or blog pages.
Don’t forget about other image data –
As well as the Alt Tag, platforms like WordPress allow you to add an Image Title, Caption and Description for every image that you upload. Captions are a great way to get more key word rich content onto a page.
Make sure you include internal and external links –
Internal links link to other pages within your website. External links link to pages that aren’t part of your website. Your external links could link to social media or other associate websites. It’s best practice to link out to other well respected and credible websites.
Include your social media details throughout your website –
Links to your social media channels are a good thing in the world of Google. Embedded streams from your social media channels will also help you to get more website traffic.
Loose any broken links –
Nobody wants a ‘404 page error’ when browsing a website. If you’ve deleted pages or restructured your website, make sure you don’t leave any links to defunct pages.
Check out your page layout and navigation structure –
Page layout and navigation structure is important because it allows your visitors to quickly find what they’re looking for. It’s also important because a sound layout will help Google to scan and index your pages more efficiently.
Improve your contact page –
Contact pages usually rank high on Google. Sometimes higher than all of the other pages within a website. Contact pages usually include contact forms, social media links and streams and a Google map. Google loves all of these things!
Install (and understand) Google Analytics –
Google Analytics will give you a great understanding of how your website is currently performing. If you understand this data, then adjustments that you need to make to move forward will become apparent.
Don’t forget about readability –
Google likes websites that are easy for visitors to read. Make your content easy to read! Don’t use copy that’s full of technical definitions in long sentences and paragraphs with no sub headings.
Search engine optimisation isn’t some kind of mysterious dark art. If you follow good practice, then your website will naturally get found on Google.
My 6 step approach to make sure you get more website traffic breaks down into –
1. An overview of how Google works
2. General website tips (good practice)
3. Keywords – what do you want to be found on?
4. Website structure and landing pages
5. Putting seo into practice
6. Google Analytics and Stats
You can find out how to get more website traffic in my marketing Mini Guide. Click here to download How To Optimise Your Website and Get Found on Google.