Facebook is often a crucial part of social media marketing strategy!
Facebook is massive! It currently has around 1.13 billion daily users and over 70% of online adults use Facebook. Facebook has a fairly even split of male and female users and spans the full age demographic.
Advertising on Facebook is quick and easy! You can easily reach your specific target audience by spending a relatively small budget.
When I work with businesses, most people assume that everything that they post on Facebook is seen by all of their followers.
Unfortunately, this isn’t the case. Facebook has developed an algorithm to decide which of your posts will make it onto your followers news feeds.
Your followers only see a selection of your posts.
If Facebook is part of your social media marketing strategy, then you need to understand more about how the algorithm works –
The principles of the Facebook news feed –
Facebook always prioritises users friends and families. Your posts are always likely to follow posts from your followers friends and families.
Facebook aims to deliver authentic content that it’s users want to see the most.
Genuine authentic content will always be prioritised ahead of spammy content.
To ensure your posts make it onto as many news feeds as possible, you should –
Include images, video and links in as many of your posts as possible.
Upload videos directly to Facebook instead of linking from YouTube or Vimeo. Longer more engaging videos will perform better than shorter ones.
Encourage your followers to interact with your posts (without asking for likes, comments and shares in the post).
Post on seasonal, topical and trending content.
Make sure your Facebook page profile is as complete as possible.
Avoid using clickbait or similar tactics.
Not link to web pages that are very slow to download.
Avoid repeat posting the same posts over and over again.
Not use highly promotional content or push people to buy something or click on something.
The Facebook algorithm loves –
Posts with lots of likes, comments and shares. Especially ones that receive high levels of engagement in a short space of time by friends.
There’s been a lot of news recently suggesting that brands have experienced significant drops in engagement levels due to some more algorithm changes by Facebook.
If you follow the advice in this blog post, then you should grow your Facebook audience and engagement levels.
Let me know if I’ve missed anything? Share your experiences of Facebook social media marketing strategy.