Are you using LinkedIn to get more website traffic? For a lot of people LinkedIn social media marketing strategy involves connecting to as many people as possible, then doing absolutely nothing else!
Don’t underestimate the power of LinkedIn! LinkedIn has quickly become ‘the’ social networking site for business professionals. Unlike most other social media channels, it focuses primarily on ‘business’.
LinkedIn’s current user base is around 400 million global users, of which around 31% are aged between 30 and 49.
If you operate in the b2b environment, then LinkedIn should probably be your primary social media channel! You could benefit hugely from LinkedIn becoming a significant part of your social media marketing strategy!
LinkedIn is more than social media or professional networking. If used correctly it can be a highly successful traffic source.
Here’s how to use LinkedIn in your social media marketing strategy to get more website traffic –
Make sure your profile is up to date and as ‘complete’ as possible.
Clearly display your contact details and links to your website or blog.
Make sure your profile picture is professional! Don’t use your latest holiday snap.
Have a target for new connections – maybe aim for one a day.
Quickly grow your network! Invite contacts by email.
Check in daily and update your profile as often as possible.
Endorse people who you’ve worked with.
Encourage your network to endorse you.
Start and join relevant LinkedIn groups.
Engage! Join the discussion and conversation.
Don’t try to sell your product or service!
Advertise your presence on LinkedIn on other social media channels.
Advertise your presence on LinkedIn in offline marketing material and campaigns.
Publish your best content on LinkedIn.
Share your blog posts on LinkedIn.
Share your LinkedIn content across other social media channels.
Don’t underestimate the power of LinkedIn! Are you using LinkedIn to its full potential? Are you using LinkedIn to drive more traffic to your website or blog?
Check out my profile on LinkedIn! Let’s get connected!