Twitter should be an important part of your social media marketing strategy.
It might have a small user base in comparison to other social media channels, but it’s still one of the most visited websites in the world.
Recently Twitter introduced some exciting new changes to the channel, the biggest being the types of content contained in a tweet that count towards the 140 character limit.
I always advise that Twitter is a great social media marketing channel to drive more free (unpaid) traffic to your website or blog.
Twitter is still a relevant social media channel for business to business and business to consumer communication!
Here are some Twitter tactics that should be part of your social media marketing strategy –
Ensure that the information in your profile is correct and up to date.
It’s a good idea to think of your Twitter profile page as a landing page!
Your profile should concisely tell people what you do, how you add value and include links to your website and blog.
It should also include a strong call to action.
Your call to action could be –
A link to your website or social media platforms
An eNewsletter sign up or opt in form
A link to your online store, with discount or coupon code
A free download or a free limited period offer
Make sure your header and profile images are up to date and are sized to fit to the latest screen sizes for tablet and mobile devices.
Use an up to date and relevant ‘pin to profile’ tweet
A ‘pin to profile’ tweet always appears at the top of your feed, even when it’s not your most recent tweet.
This tweet needs to be one of your best! It could include a strong call to action and probably should include links to your website or blog.
Create and share absolutely brilliant content all of the time!
It goes without saying, but you should be aiming to tweet content that will delight and amaze your following!
If you have a good understanding of your following, then tweet what your followers want to know or see.
If you frequently tweet absolutely brilliant content, then there’s more chance that your following will want to ‘click through’ to find out more.
As a general rule you should be aiming to tweet between 5 and 15 tweets per day.
Include images, graphics and video in as many tweets as possible
Including images, graphics and video in your tweets will help to increase engagement and reach.
Research suggests that tweets that contain media are more likely to be viewed and retweeted. These tweets will also deliver more ‘click throughs’.
Use interesting and intriguing headlines
Your headline is important because it gives readers an idea of the content of your tweet or link, but it should also encourage them to ‘click through’ to either your website or blog.
If you’re tweeting links to blog posts, then include a powerful quote from the post.
Create your own and use other peoples hashtags
Hashtags allow your audience to collect a number of tweets from different users into a single list or stream. It’s easy for users to search and find tweets that contain specific hashtags.
You should include relevant hashtags, but don’t get carried away – your tweets don’t need more than 6 hashtags.
Leave space in your tweet to encourage others to easily retweet
I advise leaving between 15 and 25 characters in tweets that you specifically want to be retweeted. This allows your followers to easily retweet without having to copy and paste.
Tag other relevant Twitter users in your tweets
Twitter allows you to tag upto 10 people in every image. Tagging people is a great way to engage with your community and encourage your followers to interact with your tweets.
Don’t forget to retweet content from other users
As a general rule around 30% of your tweets should be created (that’s new and original content created by you), and around 70% should be curated (that’s you retweeting other relevant tweets).
I hope this post helps you to drive more free traffic to your website or blog. Let me know how it goes! You’ll find me at @Perro_Andy.