If your aim is to get more website traffic, then WordPress is probably the best platform to build your website or blog on.

To easily optimise your blog from one single plugin, I recommend installing and using Yoast.

Yoast incorporates everything from a snippet editor to real time page analytics to help you effectively optimise your blog posts (and other web pages) and help them to rank higher on Google.

It’s free to use, very simple to install and works perfectly alongside WordPress.

These are the main areas that you should focus on to optimise your blog posts and get more website traffic –

Before we start, it’s important that you establish relevant key word and key phrases.

As part of your overall marketing strategy, you should have a list of key words and key phrases that you plan to be found on.

Select only 1 key word or key phrase for each blog post. It’s important not to ‘key word stuff’.

Find out more about key word research here.

Click here to check out other blog posts on search engine optimisation strategy.

Page Title

Make sure your complete key word or key phrase is contained within your page title.


It’s also a good idea to include your key word or key phrase within the headline of each post.

1st Line of Text

Include your complete key word or key phrase in the first line of text on your post.


Repeat your key word or key phrase throughout the text in your post. Around 3 times is usually enough. Don’t overdo it – Google will penalise you for ‘key word stuffing’.


You’ve probably came across H1 and H2’s? Make sure your key word or key phrase in included in some of your headings.

Internal and External Links

Internal links link to other pages within your website or blog. External links link away from your website or blog. It’s a good idea to link your blog posts to other blog posts. The ultimate aim here is to generate traffic to your posts from links that contain relevant key words or key phrases.

SEO Title and Meta Description

If you’re using Yoast, these important areas will become apparent.

Google will use information contained here to display along side links to search result. Ensure your key word or key phrase is contained within these sections. They should be near the start of the meta description.


Your slug is the unique url for every page that you add to your website or blog. For example yourdomainname.co.uk/slug. Again it’s a good idea to ensure that your key word or key phrase is contained within your slug.

Alt Tags

Images that are uploaded to your post should have key words and key phrases contained within the alt tags. WordPress enables you to add other details including title, description and caption to every image that’s uploaded.

Check out my mini guide – How To Optimise Your Website and Get Found on Google.

Yoast is extremely powerful – but really easy to use. It works on a traffic light system. You insert your chosen key word or key phrase, then it provides analysis on which areas of your post need to be improved. The aim is to turn as much as possible to green.

If you’re looking to implement seo strategy and tactics to improve your Google ranking, then Yoast is a crucial tool that I strongly recommend using!

Find out more about Yoast for WordPress here.

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