Kickstart your digital marketing strategy with this simple 3 step inbound marketing approach

Kickstart your digital marketing strategy with this simple 3 step inbound marketing approach

Inbound marketing as the name suggests, is the total opposite to ‘outbound marketing’. Instead of trying to get ‘in front’ of customers to sell, inbound involves generating relevant and useful content to help attract perfect potential customers.

These perfect potential customers find and engage with your content through digital channels such as Google, your blog or social media.

The phrase ‘inbound marketing’ was originally coined by Brian Halligan, HubSpot CEO. The usual ‘text book’ inbound process is known as ‘Attract, Convert, Close, Delight’.

Here’s my simple 3 step inbound marketing approach to kickstart your digital marketing strategy –

1. Get Found

A fundamental part of inbound marketing is getting found online.

I recommend conducting a simple review of your digital marketing channels. These channels will probably include your website, blog and several social media channels. They may also include membership organisations and other directory listings.

It’s a good idea to establish your ‘key’ digital marketing channel. This could be your blog, LinkedIn or Facebook, but I recommend that whenever possible your ‘key’ digital marketing channel should be ‘owned’ by you.

How ‘Google friendly’ is your website? How easy is it for potential customers to find you? Are you getting found on the right key words and key word phrases?

If you need to improve your seo strategy, click here to find out how.

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Get more website traffic! Click here to check out other blog posts on seo strategy.

2. Generate Branded Content

In inbound marketing content is crucial!

Your content could include text, images, video, podcasts, infographics and can be shared through your website, blog, email, or social media channels.

I recommend that all of your content starts out on a channel that you ‘own’. This is usually your website or blog.

It’s important that your content appeals to your target market. What do these people need to know? What are their problems? How can you help them? If you need to do more work to define your target audience and perfect potential customers, then check out my Market, Message, Medium guide.

Content will always feel easier and less daunting if you have a content strategy and plan.

To create amazing content, check out this blog post.

3. Engagement and Nurturing

Inbound isn’t about selling! It’s more about engaging, educating and interacting with people.

In inbound marketing it’s always better to try and help someone instead of using hard sell tactics. However, it’s also important that you think about using a strong ‘call to action’. There’s no point in dedicating time and effort to generating branded content and getting found if at some point you don’t ‘ask’ your audience to take action.

‘Conversion’ is an important term in digital marketing. You have to have strategies in place, probably on multiple channels to ‘convert’.

Ultimately you want your audience members to become customers, but ‘conversion’ is what you want your audience to do first. This could be making an enquiry, handing over their email address, registering to attend an event or ordering a free sample.

Landing pages are a great tool for conversion!

Check out this blog post –
How to publish a landing page that will actually convert.

With your inbound marketing strategy, you need to be able to continuously and repeatedly action these 3 stages.

You should use different digital marketing channels to ensure that you have all three stages covered. Most people are good at one or two, few people are good at all three.

For example –

Your channels to ‘get found’ could include your website, blog and Facebook.

Your blog and LinkedIn might be the channels where your best content starts out.

Twitter and Instagram might be the channels where most of your nurturing and engagement takes place.

Let me know how your inbound marketing strategy develops. Drop me an email, or you can find me on Twitter at Perro_Andy. #freemarketingtips

How to do great marketing and win more customers

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Category: Inbound Marketing

What everybody ought to know about networking

What everybody ought to know about networking

Choosing to implement networking into your marketing strategy is a great idea!

Networking can be fantastically rewarding! It’s great for personal development and confidence building, but most importantly it’s probably the most cost effective way there is to generate new business.

I think everybody should include some form of networking in their overall marketing plan!

If you’ve tried networking before and not enjoyed it, then you’ve probably attended events that just aren’t right for you.

If you need to become a better networker, check out my Top 7 business networking blog posts. These posts provide hints, tips and support to help you shine at business networking events!

Share your networking experiences! Drop an email to hello@andyditchburn.com  or tweet @Perro_Andy.

The best business networking tip – don’t forget to follow up!

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How to use business cards to make your networking more effective

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Top 6 tips to survive (and enjoy) your next networking event!

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Business networking tips – the main reasons why you should participate in business networking

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Are you attending the right kind of networking events?

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How to make a great first impression at your next networking event

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5 things to avoid doing at your next networking event

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networkingguide

Click to find out more… What Everybody Ought To Know About Networking.

Think about your networking strategy! Find the right events to attend. Don’t forget the follow up… make sure you follow up by doing whatever you said you would do!

The most important thing is to get out there and enjoy it!
Create a plan, be realistic, stick to it, test and measure everything, then review the plan and adapt accordingly.

How to do great marketing and win more customers

Download my FREE workbook – How to do great marketing and win more customers.

Who else wants to blog like an expert

Who else wants to blog like an expert

Blogging is a great way to cost effectively market your business!

Publishing regular content will help to improve your overall online presence and drive more traffic to your website.

Becoming a better blogger will bring personal satisfaction as your writing skills improve. Blogging is also one of the fastest ways to become recognised as an ‘expert’ in your field.

Unlike your social media channels, your blog should be your ‘owned’ digital marketing space. Therefore it makes sense for all of content to start off on your blog.

Here’s my Top 11 posts to hep you to become a better blogger. These posts provide hints, tips and support to help you start a blog, get posting and continue to produce fantastic content.

Send me a link to you blog! Drop an email to hello@andyditchburn.com  or tweet @Perro_Andy.

2 approaches to help you to produce fast and efficient content

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14 great reason why you should start a blog

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How to blog like an expert and drive more traffic to your website

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How to blog smarter and more efficiently and still produce great content

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How to blog – top tips to get people to comment on your blog posts

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How to write headlines that will encourage your audience to read your blog posts

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How a strong ‘call to action’ will make your blog posts more successful!

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How to be inspired to write amazing blog posts

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A comprehensive list of things that all bloggers should stop doing

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How to improve your blog – top tips to become a better writer

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See how easily you can use WordPress to create your blog

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howtoblog blogging

Discover how to blog. Check out my mini guide – Who else wants to blog like an expert?

I hope these posts will help you on your way to blog like an expert!

I hope you enjoy writing, publishing and sharing content.

Follow these 5 steps to get started in the world of blogging –

Step 1. Choose Your Blogging Platform
Step 2. Set Up Your Blog
Step 3. Decide What To Blog About
Step 4. Publish Your First Post
Step 5. Continue To Publish Great Content

Like many other things in life, if you don’t start doing this now, in a years time you’ll certainly wish that you had!

How to do great marketing and win more customers

Download my FREE workbook – How to do great marketing and win more customers.

How to optimise your website and get found on Google

How to optimise your website and get found on Google

Getting your website viewed by as many potential customers as possible is a great idea!

Search Engine Optimisation (SEO) is seen by many as a mysterious dark art, but the majority of impact can be created through implementing simple tactics. If you look after your website and manage and update it frequently, then it will rank higher on Google.

Ranking highly on Google doesn’t usually happen by accident. It usually needs some thought and some careful planning. Like everything in marketing, you’ll achieve better results if you have a strategy and a plan!

Here’s my Top 6 search engine optimisation strategy blog posts. These posts provide hints, tips and support to help your website or blog to rank higher on Google.

How’s your seo strategy coming along? Share your experiences. Drop an email to hello@andyditchburn.com  or tweet @Perro_Andy.

The ultimate seo health check to ensure you get more website traffic

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How to develop an seo strategy to help you get found on Google

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How to manage your website effectively and ensure you get more website traffic

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How to use Yoast to optimise your blog and get more website traffic

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How key word research will help you to get found on Google

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12 great ways to get more back links

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getyourwebsitefoundongoogle

Check out my mini guide – How To Optimise Your Website and Get Found on Google.

Seo takes time. It’s not a quick fix. Don’t try to cheat Google!

Be mindful of the things that Google is looking for, but understand that good management and practise will organically increase your search engine rankings.

Seo is an ongoing thing that you need to constantly revisit.

How to do great marketing and win more customers

Download my FREE workbook – How to do great marketing and win more customers.

Discover how to run successful email marketing campaigns

Discover how to run successful email marketing campaigns

Email Marketing is a fantastic way to communicate marketing messages to a large audience!

The new changes in legislation and the arrival of the GDPR shouldn’t put you off email marketing.

It’s great for keeping in touch with existing customers and contacts as well as targeting new ones. It’s also one of the most environmentally friendly ways to market your business.

Here’s my Top 6 email marketing blog posts. These posts provide hints, tips and support to help you get going with email marketing and continue to send great campaigns.

Share feedback on your email marketing success. Drop an email to hello@andyditchburn.com or tweet @Perro_Andy

Is your email marketing ready for the GDPR? Here’s what you need to know about the new legislation

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10 reasons why you should use MailChimp – how to do email marketing

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How to do email marketing – a guide on how to get started

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Why using CRM software will help you to do more successful email marketing

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How to use  data and statistics to improve your email marketing campaigns!

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How to use email marketing to communicate your message and win more customers

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successfulemailmarketing

Mini Guide – Discover how to run successful email marketing campaigns.

To implement fantastic email marketing strategy I recommend using the following 5 step process –

Step 1. Build Your Mailing List
Step 2. Define Your Audience and Set Goals
Step 3. Choose Your Email Provider
Step 4. Create and Send Campaigns
Step 5. Understand the Results

The most powerful benefit of email marketing is that the available data and statistics – it’s almost impossible to not obsessively ‘test and measure’ the progress of your campaigns.

I’m sure you will experience success from email marketing! Stick with it! Your campaigns will take time to build up momentum.

How to do great marketing and win more customers

Download my FREE workbook – How to do great marketing and win more customers.

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