Campus@Northallerton is a unique partnership between North Yorkshire Council, the University of Sunderland and York College, offering further and higher education training and courses in Northallerton.
The University of Sunderland has an excellent track record of delivering workforce development, including high-quality, transformational learning to individuals wishing to develop their role effectiveness and careers.
I’ve been asked to design and deliver face to face Marketing Strategy and Digital Marketing Masterclass to enhance their series of short courses.
I’ve included some more details here in this post. You can find out more, check upcoming dates, and book your place here.
Marketing Masterclass
Course Overview
An effective marketing strategy is well thought out, planned to perfection and manageable to deliver, but most importantly, it delivers a return on investment for your organisation and helps you achieve your overall strategic objective.
This Masterclass has been created to help you develop and deliver an effective marketing strategy for your business. It is intended to have practical benefits and support your business’s success.
Course structure
This is an interactive, face-to-face masterclass taking place over one day. The Masterclass will cover the following 3 stages:
Stage 1 – Research and Exploration
Stage 2 – Developing the Marketing Strategy
Stage 3 – Implementation and Evaluation
Digital Marketing Masterclass
Course Overview
Keeping up with the latest digital marketing developments and trends can be overwhelming for businesses. This Masterclass has been created to help you to develop and implement effective digital marketing activity.
To deliver compelling digital marketing activity, it’s essential to understand your objective and to remain focused on a plan. Therefore, the Masterclass will cover digital marketing strategies, including the Digital Marketing Funnel, the Inbound Marketing Wheel and content marketing strategy. It will also cover website best practices, Search Engine Optimisation (SEO), email marketing and social media strategy.
Course structure
This is an interactive, face-to-face masterclass taking place over one day.
The Masterclass will cover the following 3 stages:
Stage 1 – Get Found
Stage 2 – Create Content
Stage 3 – Engage and Nurture