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Welcome to my Blog! Free marketing tips for your small business!
Kickstart your digital marketing strategy with this simple 3 step inbound marketing approach
Inbound marketing as the name suggests, is the total opposite to ‘outbound marketing’. Instead of trying to get 'in front' of customers to sell, inbound involves generating relevant and useful content to help attract perfect potential customers. These perfect...
What everybody ought to know about networking
Choosing to implement networking into your marketing strategy is a great idea! Networking can be fantastically rewarding! It’s great for personal development and confidence building, but most importantly it’s probably the most cost effective way there is to generate...
Who else wants to blog like an expert
Blogging is a great way to cost effectively market your business! Publishing regular content will help to improve your overall online presence and drive more traffic to your website. Becoming a better blogger will bring personal satisfaction as your writing skills...
How to optimise your website and get found on Google
Getting your website viewed by as many potential customers as possible is a great idea! Search Engine Optimisation (SEO) is seen by many as a mysterious dark art, but the majority of impact can be created through implementing simple tactics. If you look after your...
Discover how to run successful email marketing campaigns
Email Marketing is a fantastic way to communicate marketing messages to a large audience! The new changes in legislation and the arrival of the GDPR shouldn’t put you off email marketing. It’s great for keeping in touch with existing customers and contacts as well as...
The secrets of social media marketing strategy
Social media is now recognised as a ‘must do’ marketing tactic.When fully understood, it’s a great way to reach a large global audience. Setting up profiles and managing accounts can be straight forward. Monitoring your progress, results and return on investment is...
Back 2 basics – The best ways to get more website traffic
Implementing tactics to get more website traffic should be an important part of your digital marketing strategy. There’s lots of benefits to attracting the right type of visitors to your website or blog. It doesn’t matter how your website currently performs. I work...
Back 2 basics – how to do email marketing that converts
I’m a big fan of email marketing! Everyone should find out how to do email marketing! Email marketing is a great way to keep in touch with existing customers and contacts as well as targeting new ones. It’s a great medium to quickly and cost effectively communicate...
2 approaches to help you to produce fast and efficient content
Content is a crucial part of marketing strategy! Without great content, you’ll struggle to captivate and engage anyone. Creating content for your digital marketing strategy can be a time consuming task. Most small businesses that I work with are pressed for time and...
Major changes to Facebook news feeds – how will this effect your social media marketing strategy?
In the world of social media marketing strategy, Facebook is the giant! Facebook currently has over 1 billion daily users and over 70% of online adults use Facebook. Facebook spans the full age demographic and has a fairly even split of male and female users. With...